CORDE by, the “styled car brand” developed by Toyota Coniq Pro, has announced the official launch of the Land Cruiser Prado “NEWSCAPE”, a special edition model jointly developed with The North Face and Spiber, featuring Brewed Protein™ fiber in its seat covers. The model will be exhibited at the Japan Mobility Show 2025, opening on October 29 at Tokyo Big Sight, ahead of its official release scheduled for spring 2026.

First commercial application of Brewed Protein™ fiber in the mobility sector

Spiber and Goldwin Inc., the company behind the outdoor brand The North Face, have long collaborated on material development in the sports apparel field, releasing apparel products featuring Brewed Protein™ fiber. Through this shared experience, both companies resonated with CORDE by’s vision—“to realize a more sustainable automotive society by enabling cars to be cherished and used for longer”—leading to the realization of this collaboration.

In 2023, the project members unveiled a concept model of the vehicle at the Japan Mobility Show, featuring seat covers partially made with Spiber’s man-made protein fiber, Brewed Protein™ fiber. Now, the model’s official production and launch have been confirmed, and it will be showcased once again at the Japan Mobility Show 2025. This marks the first time Brewed Protein™ fiber has been used in a commercially available mobility product.

A new landscape for sustainable mobility

The name NEWSCAPE embodies the concept of introducing a “new landscape” to everyday car life. By integrating Brewed Protein™ fiber into the vehicle’s interior, the project redefines sustainability at the material level and represents a new frontier for Spiber in the mobility sector. The model harmonizes natural sensibility with urban sophistication and will be available in two exterior colors designed by The North Face—Meld Gray, and the newly added Graphite Gray.

More information (Japanese only)

Official website: https://www.corde-car.jp/landcruiserprado-newscape
Official Instagram: https://instagram.com/corde_by